Translating light and matter into architecture, furniture, and art.
- Brand Discovery
- Web Development
An ideas laboratory specialized in concept creation, lightning, atmospheres, furniture, and interior design.
Created by our friend and artist Alejandro De León.
Our purpose was to reflect the project's philosophy in an Outer space-like aesthetic.
Through analyzing the meaning of Jung's archetypes and the collective inherited unconscious, we decided that "The creator/Artist" archetype was our true north. Also, the "X" symbol represents transmutation. In algebra is often used to mean a not yet known value. As part of the core brand values, transformation is a constant in everything it touches.
"As I translate light and matter into architecture, furniture, and art, I am driven by a playful curiosity. Now I know why I have always been fascinated by science fiction. For me, designing has been another way of interpreting space. Whether at home or the outer reaches of the universe, spatial harmony exists connecting everything around us." -Alejandro De León
Created by our friend Alejandro de León.
Creative Direction, Art Direction, Storytelling