Esp

Founded in

Two

Thousand

Fifteen

in the midst of Mexico City’s turmoil.

Our Journey

A restless graphic designer. — An inconvenient surfacing of evocative questions. — A timely knock at the door. — A soft human with sharp skills and an uncommon taste for synchrony. — A wonderful and atrocious declaration of knowing too little. — A shared obsession with both precision and chaos. — The revelation of the power behind visual language without grammar. — The conformation of a latent, everchanging essence.

Drop us a line and we can tell you the whole story over a drink, a bite, or a beat.
Our Team

Our team is fueled by admiration and support. We celebrate each other's gifts and honor our responsibilities.

Superpowers

Diego Leyva

Founder, Creative Director

Diego Leyva | Latente StudioDiego Leyva | Latente Studio
Diego Leyva | Latente StudioDiego Leyva | Latente Studio

For Diego, being a Creative Director is not all about building concepts, but weaving relations creatively and inspiring the team. He is in constant search for the “aha” moment between the client and Latente, where we come face to face and acknowledge ourselves as humans who are part of something bigger.

He is a musical designer; by putting on his headphones he summons his creativity, flowing in between beats and lyrics.

Natalia Becerra

General Manager

Natalia Becerra | Latente StudioNatalia Becerra | Latente Studio
Natalia Becerra | Latente StudioNatalia Becerra | Latente Studio

Natalia is our Managing Director, she takes care of Latente’s ecosystem so we all can thrive. Her guidance and communication makes her a great planner, making sure everything works on the inside. Getting to know the people and their projects is her favorite part of the process, as well as the moment of surprise when new identities are revealed.

She has always been passionate about team games and the way they awaken all kinds of interactions. Her next dream is to be part of a music band.

Georgina Ampudia

Photographer

Georgina Ampudia | Latente StudioGeorgina Ampudia | Latente Studio
Georgina Ampudia | Latente StudioGeorgina Ampudia | Latente Studio

Ana Georgina is Latente's Photography Art Director. She brings brands to life through images and documents their reality. Born with a dark-room inside her head, Yoya masterfully captures the essence of people, but most importantly, ideas.

Hiking is one of her true passions. She likes how, with every step, she is always in the present moment, nothing else matters except continuing, step by step.

Mariana Ampudia

Creative Storytelling

Mariana Ampudia | Latente StudioMariana Ampudia | Latente Studio
Mariana Ampudia | Latente StudioMariana Ampudia | Latente Studio

Reading and telling stories is what Mariana is most passionate about. As our Storyteller she is always looking for the meaning behind concepts and narratives to give them life.

She believes that every person exists in a world waiting to be discovered. She inherited her grandfather's National Geographic's collection which she is trying to complete. She wants to be part of Natalia's band.

María Galindo

Partner, Strategy & Storytelling

María Galindo | Latente StudioMaría Galindo | Latente Studio
María Galindo | Latente StudioMaría Galindo | Latente Studio

After a few successful years in the heat of the start-up software industry, Maria turned a corner and co-founded a company that helps people and organizations find purpose to use our individual gifts with responsibility for the mutual flourishing of everyone. She is a strategic thinker and a talented story weaver, looking at the whole picture from different angles to connect the seemingly unconnected.

Maria starts every conversation with a smile. She has a soft place for hard conversations and a relentless curiosity for the story behind everyone she meets.

Manuel Galindo

Business Strategy

Manuel Galindo | Latente StudioManuel Galindo | Latente Studio
Manuel Galindo | Latente StudioManuel Galindo | Latente Studio

Manuel believes interdependence is our stronghold. His approach is never whether or not something can be done, but how. With degrees in Law and Sociology and a long career as an entrepreneur, his primary focus is on gaining a better understanding of society's most pressing issues, empowering organizations and people to become agents of change through the application of innovative and effective strategy.

You can find him making friends out of strangers, with arms wide open and an even wider table.

Santo

Therapist

Santo | Latente StudioSanto | Latente Studio
Santo | Latente StudioSanto | Latente Studio

Santo is our personal shaman and therapist; he makes sure everyone is emotionally well by walking through the workspace and listening to concerns. The softness of his skin makes him a relaxation amulet.

His musical taste makes him an inveterate romantic. In his thirteen years he has realized Chavela Vargas is his favourite singer and gets emotional with opera music.

WL3F62

Conscience & Evolution

WL3F62 | Latente StudioWL3F62 | Latente Studio
WL3F62 | Latente StudioWL3F62 | Latente Studio

WL3F62 is the non-human incarnation of our talents and the keeper of our promises, a steady reminder of the true meaning of humble defiance, and the unlimited power of collaboration to unlock unimaginable posssibilities.

Our first NFT in collaboration with CREA STUDIO and a token of trust between minds and talents. WL3F62 is a new way in which we choose to participate in an ever-changing world, where technology and humanity keep each other safe.

1/8
Diego Leyva

Founder, Creative Director

Diego Leyva | Latente StudioDiego Leyva | Latente Studio
Diego Leyva | Latente StudioDiego Leyva | Latente Studio

For Diego, being a Creative Director is not all about building concepts, but weaving relations creatively and inspiring the team. He is in constant search for the “aha” moment between the client and Latente, where we come face to face and acknowledge ourselves as humans who are part of something bigger.

He is a musical designer; by putting on his headphones he summons his creativity, flowing in between beats and lyrics.

Natalia Becerra

General Manager

Natalia Becerra | Latente StudioNatalia Becerra | Latente Studio
Natalia Becerra | Latente StudioNatalia Becerra | Latente Studio

Natalia is our Managing Director, she takes care of Latente’s ecosystem so we all can thrive. Her guidance and communication makes her a great planner, making sure everything works on the inside. Getting to know the people and their projects is her favorite part of the process, as well as the moment of surprise when new identities are revealed.

She has always been passionate about team games and the way they awaken all kinds of interactions. Her next dream is to be part of a music band.

Georgina Ampudia

Photographer

Georgina Ampudia | Latente StudioGeorgina Ampudia | Latente Studio
Georgina Ampudia | Latente StudioGeorgina Ampudia | Latente Studio

Ana Georgina is Latente's Photography Art Director. She brings brands to life through images and documents their reality. Born with a dark-room inside her head, Yoya masterfully captures the essence of people, but most importantly, ideas.

Hiking is one of her true passions. She likes how, with every step, she is always in the present moment, nothing else matters except continuing, step by step.

Mariana Ampudia

Creative Storytelling

Mariana Ampudia | Latente StudioMariana Ampudia | Latente Studio
Mariana Ampudia | Latente StudioMariana Ampudia | Latente Studio

Reading and telling stories is what Mariana is most passionate about. As our Storyteller she is always looking for the meaning behind concepts and narratives to give them life.

She believes that every person exists in a world waiting to be discovered. She inherited her grandfather's National Geographic's collection which she is trying to complete. She wants to be part of Natalia's band.

María Galindo

Partner, Strategy & Storytelling

María Galindo | Latente StudioMaría Galindo | Latente Studio
María Galindo | Latente StudioMaría Galindo | Latente Studio

After a few successful years in the heat of the start-up software industry, Maria turned a corner and co-founded a company that helps people and organizations find purpose to use our individual gifts with responsibility for the mutual flourishing of everyone. She is a strategic thinker and a talented story weaver, looking at the whole picture from different angles to connect the seemingly unconnected.

Maria starts every conversation with a smile. She has a soft place for hard conversations and a relentless curiosity for the story behind everyone she meets.

Manuel Galindo

Business Strategy

Manuel Galindo | Latente StudioManuel Galindo | Latente Studio
Manuel Galindo | Latente StudioManuel Galindo | Latente Studio

Manuel believes interdependence is our stronghold. His approach is never whether or not something can be done, but how. With degrees in Law and Sociology and a long career as an entrepreneur, his primary focus is on gaining a better understanding of society's most pressing issues, empowering organizations and people to become agents of change through the application of innovative and effective strategy.

You can find him making friends out of strangers, with arms wide open and an even wider table.

Santo

Therapist

Santo | Latente StudioSanto | Latente Studio
Santo | Latente StudioSanto | Latente Studio

Santo is our personal shaman and therapist; he makes sure everyone is emotionally well by walking through the workspace and listening to concerns. The softness of his skin makes him a relaxation amulet.

His musical taste makes him an inveterate romantic. In his thirteen years he has realized Chavela Vargas is his favourite singer and gets emotional with opera music.

WL3F62

Conscience & Evolution

WL3F62 | Latente StudioWL3F62 | Latente Studio
WL3F62 | Latente StudioWL3F62 | Latente Studio

WL3F62 is the non-human incarnation of our talents and the keeper of our promises, a steady reminder of the true meaning of humble defiance, and the unlimited power of collaboration to unlock unimaginable posssibilities.

Our first NFT in collaboration with CREA STUDIO and a token of trust between minds and talents. WL3F62 is a new way in which we choose to participate in an ever-changing world, where technology and humanity keep each other safe.

Become a part of our team

Pillars

Seven promises to ourselves, each other, and to our work.

1/7

Beauty

We believe in our power to create profound and meaningful beauty as a way to defy broken social systems.

2/7

Presence

We are equally present as we are productive. We aim for feeling just as much as we aim for doing.

3/7

Joy

We believe life is meant to be flavorful, beautiful, and fun.

4/7

Diversity

We believe in inclusivity, diversity, and liberty. We contribute to economies that are life-giving where more people can prosper.

5/7

Innovation

We are disruptive thinkers and creators who thrive on the tension between the seemingly unconnectable.

6/7

Transparency

We are trustworthy and accountable. Clarity is our ultimate goal.

7/7

Harmony

We believe in our responsibility to the betterment of the world and in harnessing the power of acting with a conscious mindset.

undefined | Latente Studio
1/7
undefined | Latente Studio

Beauty

We believe in our power to create profound and meaningful beauty as a way to defy broken social systems.

undefined | Latente Studio

Presence

We are equally present as we are productive. We aim for feeling just as much as we aim for doing.

undefined | Latente Studio

Joy

We believe life is meant to be flavorful, beautiful, and fun.

undefined | Latente Studio

Diversity

We believe in inclusivity, diversity, and liberty. We contribute to economies that are life-giving where more people can prosper.

undefined | Latente Studio

Innovation

We are disruptive thinkers and creators who thrive on the tension between the seemingly unconnectable.

undefined | Latente Studio

Transparency

We are trustworthy and accountable. Clarity is our ultimate goal.

undefined | Latente Studio

Harmony

We believe in our responsibility to the betterment of the world and in harnessing the power of acting with a conscious mindset.

Collaborators

Our team of collaborators is composed of an extensive group of artists and professionals who bring new colors into Latente.

Let's collaborate