Created by three Italian friends who offer cosmetic products of high quality with one primary purpose: awaken the senses.
- Brand Discovery
- Launch Project
Their cultural roots sent us on a trip through soap's origins, which led to the resignification of an everyday product. We stopped seeing it within the simplicity of "cleaning" and instead understood it as a vital part of the body's healing ritual.
Through our process of reimagining Manisante, we came across an Italian legend about the origin of soap. It was the result of antique deistic rituals intertwined with nature that gave life to it.
We realized we had found the roots of an holistic brand that connected spirituality with natural ingredients, changing our conception of an everyday product.
In Manisante, the body became a temple cared for through a warm and gentle process. The naturalness of their product's composition covered the skin in a warm embrace where self-care became praise, and the senses were awakened while restoring our relationship with nature.
Manisante has been nominated for the Best Product Branding Award in the Hygiene and Cleaning Industry by Design Rush.
Creative Direction & Art Direction