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AGBA

Memory curators for the naked eye.

Brand identity for a photography studio based in Mexico City.

AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio

Our design had to represent change, the only constant in life while communicating sophistication and classy craziness.

The brand pillars and opportunity areas where represented by variations of the main logo. The brand main value? Versatility.

AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio

The identity captures the spirit of the brand in an inviting and contemporary approach. Brand identity, naming, UI/UX and social media strategies were designed around the company’s ideas and desires. By the use of a clean sans serif type, combined with a sophisticated serif secondary font, the brand displays a strong personality and a sense of timelessness. Alongside the identity, a neutral colour palette brings elegance into its details.

AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
AGBA | Latente StudioAGBA | Latente Studio
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Team

Diego Leyva

Design

Ana Georgina

Photography